Fintech Startup - Creative Direction

A FinTech StartUp out of Atlanta, Georgia reached out to us to help them elevate their social media presence. Their goal was to elevate their brand presence, hire a new team of creatives for a seeming-less look & feel of their social media content, and to drive leads and revenue from organic social media content & a campaign they were launching.
Our Strategy: Our angle was to lead the production for all organic content for the CEO's personal brand. We developed new style guides for the new direction, hired a new team of creatives, creative directed short-form content for social media (45+ reels per month), & lead the creation of the content calendar for the upcoming campaign.
We also lead the creative direction for the social media webinars & free classes driving leads to the business/ campaign accelerator.
Results: We helped this brand increase their overall brand engagement & reach by 200% resulting in over 10 million in reach across Instagram, TikTok, & LinkedIn, followers by 50% resulting in an increase of 100k followers, helped the campaign bring in over 50,000 email leads, and contributed to bringing in over 250k in revenue for this specific campaign.
To date, the team of creatives we hired to elevate the content for the brand has resulted in an increase of now 200K+ follower increase across social media platforms (Instagram, TikTok, & LinkedIn).