A startup Christian nonprofit based in Phoenix, Arizona, reached out to us to lead the creative direction and brand growth efforts of their organization. They wanted to get their Christian book into the hands of nonbelievers and muslims in Northern Africa and the Middle East as a way to spread the gospel and impact lives in that area of the world.

Our Strategy: Our angle was to run a creative paid ad campaign highlighting the story of a prominent Christian figure who was an ex-Muslim. This content was interview/ documentary style content where this individual shared his story.

We took the content, edited it in various ways, ran A/B tests, gaining data on what performs well in front of that audience, and scaled the ad campaign based on the results.

Results: We helped this brand reach over 3 million individuals in 2-3 months, and they got over 20,000 e-books in the hands of individuals in Northern Africa & the Middle East.